:root{
  --paper:#f4f0e6;
  --paper-2:#ece8dc;
  --ink:#14231e;
  --muted:#667068;
  --line:#d6d5c9;
  --dark:#0f1d18;
  --dark-2:#173329;
  --accent:#e5622b;
  --accent-2:#d8ff67;
  --gold:#edbd71;
  --white:#fffdf7;
  --focus:#2f63ff;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:6rem}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}
body.modal-open{overflow:hidden}
h1,h2,h3,p,figure{margin:0}h1,h2,h3{line-height:1.02;letter-spacing:-.045em}h1,h2{font-family:Georgia,'Times New Roman',serif;font-weight:400}h1{font-size:clamp(3.4rem,6.1vw,6.2rem)}h2{font-size:clamp(2.6rem,4.5vw,4.6rem)}h3{font-size:1.45rem}h1 em,h2 em{font-style:normal;color:var(--accent)}
a{color:inherit;text-underline-offset:.25em}img{display:block;max-width:100%;height:auto}button,input{font:inherit}button,summary{cursor:pointer}a,button,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible{outline:3px solid var(--focus);outline-offset:4px}
.wrap{width:min(1180px,calc(100% - 3rem));margin-inline:auto}.section{padding-block:6rem}.eyebrow{display:block;font-size:.72rem;line-height:1.4;font-weight:800;letter-spacing:.16em;text-transform:uppercase;margin-bottom:1.2rem}.lead{font-size:1.18rem;line-height:1.6;max-width:42rem}.small{font-size:.875rem}.skip{position:fixed;top:8px;left:8px;z-index:100;background:var(--white);padding:.75rem 1rem;transform:translateY(-180%)}.skip:focus{transform:none}.reveal{opacity:0;transform:translateY(18px);transition:opacity .5s ease,transform .5s ease}.reveal.is-visible{opacity:1;transform:none}
.site-header{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--paper) 90%,transparent);backdrop-filter:blur(14px);border-bottom:1px solid color-mix(in srgb,var(--line) 80%,transparent)}.header-inner{min-height:80px;display:flex;align-items:center;justify-content:space-between;gap:1.5rem}.brand{text-decoration:none;display:flex;align-items:center;gap:.7rem}.brand-mark{width:25px;height:25px;border:6px solid var(--accent);border-right-color:transparent;border-radius:50%;position:relative;transform:rotate(-35deg);flex:none}.brand-mark:after{content:"";position:absolute;width:6px;height:6px;background:var(--accent-2);border-radius:50%;right:-8px;bottom:-3px}.brand-name{font-size:.86rem;letter-spacing:.18em;font-weight:900}.brand-name span{display:block;font-size:.61rem;font-weight:600;letter-spacing:.12em;margin-top:.18rem}.navigation{display:flex;align-items:center;gap:1.7rem}.navigation>a:not(.button){font-size:.82rem;text-decoration:none;font-weight:700}.navigation>a:not(.button):hover{text-decoration:underline}.menu-toggle{display:none;background:transparent;border:1px solid var(--ink);min-height:44px;padding:.55rem .75rem}.button{min-height:48px;display:inline-flex;align-items:center;justify-content:center;gap:.8rem;padding:.9rem 1.1rem;background:var(--accent);color:white;border:1px solid var(--accent);text-decoration:none;font-size:.84rem;font-weight:800;transition:transform .18s ease,filter .18s ease}.button:hover{transform:translateY(-2px);filter:brightness(.96)}.button-small{min-height:42px;padding:.7rem .95rem}.text-link{min-height:44px;display:inline-flex;align-items:center;gap:.55rem;font-size:.84rem;font-weight:800}.actions{display:flex;align-items:center;gap:1rem;flex-wrap:wrap;margin-top:2rem}
.hero{display:grid;grid-template-columns:1.05fr .95fr;gap:4rem;align-items:center;padding-block:5.5rem}.hero h1{max-width:13ch}.hero .lead{margin-top:1.6rem;max-width:36rem}.hero-principle{margin-top:1.2rem;max-width:42rem;color:var(--muted);font-size:.96rem}.hero-principle strong{color:var(--ink)}.hero-person{margin-top:2.2rem;display:flex;align-items:center;gap:1rem;color:var(--muted);font-size:.78rem}.hero-person img{width:52px;height:52px;border-radius:50%;object-fit:cover}.hero-person strong{color:var(--ink)}
.hero-system{background:var(--dark);color:#eef5ec;padding:2rem;border:1px solid #315044;box-shadow:18px 18px 0 #dcd7ca;position:relative;overflow:hidden}.hero-system:before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 80% 10%,#e5622b22,transparent 30%),linear-gradient(145deg,transparent 0 58%,#d8ff670d 58% 60%,transparent 60%);pointer-events:none}.system-topline{position:relative;display:flex;align-items:start;justify-content:space-between;gap:1rem}.system-topline .eyebrow{color:var(--gold);margin:0}.flow-toggle{display:flex;border:1px solid #698075}.flow-toggle button{border:0;background:transparent;color:#c8d5cf;padding:.55rem .75rem;font-size:.72rem}.flow-toggle button[aria-pressed=true]{background:var(--accent-2);color:#132018}.system-route{position:relative;margin-top:2.3rem}.route-node{display:grid;grid-template-columns:2.2rem 1fr;column-gap:1rem;align-items:center}.route-node span{grid-row:1/3;width:2rem;height:2rem;border:1px solid #759087;border-radius:50%;display:grid;place-items:center;font-size:.68rem;color:var(--gold)}.route-node strong{font-family:Georgia,serif;font-size:1.7rem;font-weight:400}.route-node small{color:#9eb0a9;font-size:.75rem;margin-top:.2rem}.route-wire{width:2px;height:32px;background:#5d7269;margin:.45rem 0 .45rem 1rem;position:relative}.route-wire i{position:absolute;width:6px;height:6px;border-radius:50%;background:var(--accent-2);left:-2px;top:0;animation:pulseDown 1.8s infinite ease-in-out}.break-wire{background:repeating-linear-gradient(0deg,#7b5f50 0 5px,transparent 5px 10px)}.break-wire b{position:absolute;left:-12px;top:5px;color:#ff7e5b;background:var(--dark);font-size:1.5rem;line-height:1}.route-revenue{opacity:.35}.connected-label{display:none!important}.hero-system[data-state=connected] .broken-label{display:none}.hero-system[data-state=connected] .connected-label{display:block!important}.hero-system[data-state=connected] .break-wire{background:#5d7269}.hero-system[data-state=connected] .break-wire b{display:none}.hero-system[data-state=connected] .route-revenue{opacity:1}.hero-system[data-state=connected] .route-wire i{background:var(--accent-2)}.flow-outcome{position:relative;margin-top:1.8rem;border-top:1px solid #3c564c;padding-top:1.2rem;color:#c8d5cf;min-height:4rem}.noscript{padding:1rem;border:1px solid #5d7269}.audience-strip{border-block:1px solid var(--line);padding-block:1rem;font-size:.75rem}.audience-strip .wrap{display:flex;justify-content:space-between;gap:1rem}.audience-strip span{color:var(--muted)}
.problem-section{background:var(--white)}.section-heading{display:flex;justify-content:space-between;gap:4rem;align-items:end;margin-bottom:3rem}.section-heading>p{max-width:28rem;color:var(--muted)}.question-list details{border-top:1px solid var(--line)}.question-list details:last-child{border-bottom:1px solid var(--line)}.question-list summary{list-style:none;display:grid;grid-template-columns:4rem 1fr 2rem;align-items:center;gap:1rem;padding:1.55rem 0;min-height:84px}.question-list summary::-webkit-details-marker{display:none}.question-list summary>span:first-child{font-size:.75rem;color:var(--muted)}.question-list h3{font-family:Georgia,serif;font-size:2rem;font-weight:400}.disclosure-icon{font-size:1.4rem;transition:transform .18s}.question-list details[open] .disclosure-icon{transform:rotate(45deg)}.answer{padding:0 4rem 1.8rem 5rem;display:grid;grid-template-columns:1fr 1fr;gap:1.5rem 3rem;color:var(--muted);font-size:.95rem}.answer p+p{margin:0}.answer strong{color:var(--ink)}.answer>span{grid-column:1/-1;color:var(--accent);font-size:.75rem;font-weight:800}
.case-section{background:var(--dark-2);color:#f2efe4;--line:#496358;--muted:#bfd0c8;--accent:#efb76c}.case-kicker{display:flex;justify-content:space-between;align-items:center;gap:1.5rem}.case-kicker .eyebrow{margin:0;color:var(--gold)}.case-logo{background:#fff7ea;padding:.45rem .7rem;width:150px}.case-logo img{width:100%}.case-intro{display:grid;grid-template-columns:1.2fr .8fr;gap:4rem;align-items:center;margin-top:3rem}.case-intro h2 em{color:var(--gold)}.case-intro p{margin-top:1.5rem;color:var(--muted);max-width:37rem}.case-photo{height:330px}.case-photo img{width:100%;height:100%;object-fit:cover}.case-photo figcaption{font-size:.72rem;color:var(--muted);margin-top:.55rem}.case-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:4rem;margin-top:4rem}.result-jump{display:flex;align-items:center;gap:1.1rem;flex-wrap:wrap}.result-jump span{font-family:Georgia,serif;font-size:2.1rem;color:#c0cdc5}.result-jump b{color:var(--gold);font-size:1.5rem}.result-jump strong{font-family:Georgia,serif;font-size:clamp(3.8rem,6vw,6rem);font-weight:400;color:var(--gold)}.bar-chart{margin-top:2rem}.bar-row+.bar-row{margin-top:1.3rem}.bar-label{display:flex;justify-content:space-between;gap:1rem;align-items:baseline;font-size:.8rem}.bar-track{height:12px;background:#304a40;margin-top:.45rem;overflow:hidden}.bar-fill{display:block;height:100%;transform-origin:left center;transform:scaleX(0);transition:transform 1s cubic-bezier(.2,.7,.2,1)}.bar-fill.old{width:34%;background:#90a99e}.bar-fill.new{width:100%;background:var(--gold)}[data-bars].bars-visible .bar-fill{transform:scaleX(1)}.bar-chart figcaption{font-size:.7rem;color:var(--muted);margin-top:.8rem}.case-signals{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem;margin-top:2rem}.case-signals span{padding:1rem;border-top:1px solid var(--line);font-size:.8rem;color:var(--muted)}.case-mechanism h3{font-family:Georgia,serif;font-size:2.3rem;font-weight:400}.case-mechanism>p{color:var(--muted);margin-top:1rem}.system-stack{list-style:none;margin:2rem 0 0;padding:0;border-top:1px solid var(--line)}.system-stack li{display:grid;grid-template-columns:2rem 1fr;gap:.75rem;padding:1rem 0;border-bottom:1px solid var(--line)}.system-stack li>span{color:var(--gold);font-size:.72rem}.system-stack strong{display:block}.system-stack small{display:block;color:var(--muted);margin-top:.2rem}.owner-perspective{margin-top:4rem;padding:2.2rem;background:#203e32;display:grid;grid-template-columns:.8fr 1.2fr;gap:4rem}.owner-perspective h3{font-family:Georgia,serif;font-size:2rem;font-weight:400}.owner-perspective p{color:var(--muted)}.owner-perspective p+p{margin-top:1rem}.owner-perspective .attribution{font-size:.78rem;margin-top:1.4rem;color:#dbe6e0}.measurement{border-top:1px solid var(--line);margin-top:2rem;padding-top:.8rem;font-size:.74rem}.measurement summary{min-height:44px;padding:.7rem 0}.measurement p{max-width:58rem;color:var(--muted);font-size:.85rem;padding-bottom:.7rem}
.process-section{background:#eeece3}.process{list-style:none;padding:0;margin:3rem 0 0;display:grid;grid-template-columns:repeat(4,1fr)}.process li{padding:0 1.4rem;border-left:1px solid var(--line)}.process li:first-child{padding-left:0;border-left:0}.process .number{display:block;font-size:.72rem;color:var(--accent);font-weight:800;margin-bottom:1.6rem}.process h3{font-family:Georgia,serif;font-size:1.5rem;font-weight:400;margin-bottom:.8rem}.process p{color:var(--muted);font-size:.9rem}.tools-note{margin-top:3rem;border-top:1px solid var(--line);padding-top:1.5rem;display:grid;grid-template-columns:.7fr 1.8fr;gap:2rem}.tool-strip{display:flex;flex-wrap:wrap;gap:.55rem}.tool-strip span{border:1px solid var(--line);padding:.55rem .7rem;font-size:.72rem;background:#f7f4eb}.tools-note>p{grid-column:2;color:var(--muted);font-size:.9rem}.tools-note>p strong{color:var(--ink)}
.founder-section{background:#e2e2d7}.founder-layout{display:grid;grid-template-columns:.8fr 1.4fr;gap:5rem;align-items:center}.founder-card{max-width:330px;background:#fff;padding:12px;box-shadow:9px 9px 0 #b6c2b9;transform:rotate(-1.5deg)}.founder-card img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:center 20%}.founder-card figcaption{font-size:.72rem;margin-top:.8rem}.founder-copy h2{margin-bottom:1.4rem}.founder-copy>p{max-width:43rem}.founder-copy>p+p{margin-top:1rem}.founder-rule{border-left:3px solid var(--accent);padding-left:1rem;color:var(--muted)}.signature{font-family:Georgia,serif;font-style:italic;font-size:1.8rem;margin-top:1.6rem}
.start-section{background:var(--dark);color:#f2efe7}.start-heading{text-align:center;max-width:52rem;margin-inline:auto}.start-heading .eyebrow{color:var(--accent-2)}.start-heading h2{font-size:clamp(2.8rem,4.6vw,4.7rem)}.start-heading p{color:#b9c7c0;margin-top:1.3rem}.offer-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.25rem;margin-top:3rem}.offer{padding:2.5rem;display:flex;flex-direction:column;align-items:start;min-height:470px}.fit-offer{background:#f6f2e8;color:var(--ink)}.diagnostic-offer{background:var(--accent-2);color:#17221d}.offer .eyebrow{color:var(--accent)}.offer h3{font-family:Georgia,serif;font-size:2rem;font-weight:400}.offer .price{font-family:Georgia,serif;font-size:3.6rem;line-height:1;margin:1rem 0 1.4rem}.offer ul{padding-left:1.1rem;margin:1.3rem 0}.offer li{padding:.2rem 0}.offer-note{color:var(--muted);margin:1.2rem 0 2rem}.credit{background:#ecffad;border-left:4px solid var(--dark);padding:1rem;margin:1.2rem 0 1.8rem}.offer .button{margin-top:auto}.diagnostic-offer .button{background:var(--dark);border-color:var(--dark);color:#fff}.secondary-dark{background:var(--dark)!important;border-color:var(--dark)!important;color:#fff!important}
.site-footer{background:#0b1511;color:#d7e2dc}.contact-foot{min-height:130px;display:grid;grid-template-columns:1fr 1fr 1fr;align-items:center;gap:2rem;font-size:.76rem}.contact-foot>p{text-align:center;color:#94a79e}.contact-foot>div:last-child{display:flex;gap:1.3rem;justify-content:flex-end}.contact-foot a{min-height:44px;display:inline-flex;align-items:center}
dialog{color:var(--ink);background:var(--paper);border:1px solid var(--line);width:min(560px,calc(100% - 2rem));max-height:calc(100dvh - 2rem);padding:2.5rem;box-shadow:0 24px 100px #0005}dialog::backdrop{background:#081413bb;backdrop-filter:blur(5px)}dialog h2{font-family:Georgia,serif;font-size:2.4rem;font-weight:400;margin-bottom:1.2rem;padding-right:2rem}dialog p{color:var(--muted)}.dialog-close{position:absolute;top:12px;right:12px;width:44px;height:44px;border:1px solid var(--line);background:transparent;border-radius:50%;font-size:1.5rem}dialog label{display:block;font-size:.75rem;font-weight:800;margin:1.5rem 0 .5rem}dialog input{width:100%;padding:1rem;border:1px solid var(--line);background:transparent;color:inherit}dialog .actions{margin-top:1rem}#copy-status{min-height:2.5rem;margin-top:1rem;font-size:.85rem}[data-enhance]{display:none}.js [data-enhance]{display:flex}
@keyframes pulseDown{0%{transform:translateY(0);opacity:.3}50%{opacity:1}100%{transform:translateY(27px);opacity:0}}
@media(max-width:980px){.hero{gap:2rem}.navigation{gap:1rem}.case-intro,.case-grid{gap:2.5rem}.founder-layout{gap:3rem}.case-signals{grid-template-columns:1fr}.tools-note{grid-template-columns:1fr}.tools-note>p{grid-column:1}.contact-foot{grid-template-columns:1fr auto}.contact-foot>p{display:none}}
@media(max-width:720px){html{scroll-padding-top:1rem}.wrap{width:calc(100% - 2rem)}.header-inner{min-height:72px;flex-wrap:wrap;gap:0}.js .menu-toggle{display:block}.navigation{width:100%;display:flex;flex-wrap:wrap;gap:.25rem 1rem;padding-bottom:.8rem}.js .navigation{display:none}.js .navigation.is-open{display:flex}.navigation>a:not(.button){min-height:44px;display:flex;align-items:center}.navigation .button{width:100%;margin-top:.35rem}.section{padding-block:4rem}.hero{grid-template-columns:1fr;padding-block:3.5rem;gap:3rem}.hero h1{font-size:3.6rem}.hero-system{box-shadow:8px 8px 0 #dcd7ca}.audience-strip .wrap{display:block}.audience-strip span{display:block;margin-top:.35rem}.section-heading{display:block;margin-bottom:2rem}.section-heading>p{margin-top:1.2rem}.question-list summary{grid-template-columns:1.8rem 1fr 1.2rem;gap:.7rem;padding:1.2rem 0}.question-list h3{font-size:1.55rem}.answer{grid-template-columns:1fr;padding:0 0 1.5rem 2.5rem;gap:1rem}.case-kicker{align-items:start}.case-logo{width:110px}.case-intro,.case-grid,.owner-perspective,.founder-layout{grid-template-columns:1fr}.case-intro{margin-top:2rem}.case-photo{height:250px}.result-jump span{font-size:1.4rem}.result-jump strong{font-size:3.8rem}.owner-perspective{gap:1.5rem}.process{grid-template-columns:1fr 1fr;gap:2rem 0}.process li{padding-inline:1rem}.process li:nth-child(3){border-left:0;padding-left:0}.offer-grid{grid-template-columns:1fr}.offer{min-height:auto;padding:1.7rem}.founder-card{max-width:250px}.founder-copy h2 br{display:none}.contact-foot{display:block;padding-block:2rem}.contact-foot>div:last-child{justify-content:flex-start;margin-top:1rem;flex-wrap:wrap}.actions .button{width:100%}.actions>.text-link{margin-inline:auto}dialog{padding:2rem 1.35rem}.system-topline{display:block}.flow-toggle{margin-top:.8rem;width:max-content}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}*,*::before,*::after{animation:none!important;transition:none!important}.button:hover{transform:none}.bar-fill{transform:scaleX(1)}}